Tower theme is SEO optimized and one of the most seo friendly themes. It is build to get noticed by search engines already from the time you finish settings up the site. This due to the use of meta data, key words, use of h1 headings, optimized images, google analytic code etc. You just need to fill it up with a well structured content and add many tags.
Concentrate on publishing unique, relevant and quality content.
Tower works quite well out of the box but adding a plugin like all in one seo for a few optimized titles and meta tags is also a good idea.
Read more regarding SEO improvement methods here.
